BookingCenter’s Marketing Services Organization (MSO) costs $15/mo and enables all of the following (or any portion you care to utilize):
This page describes how to add MSO features that make your online marketing efforts trackable – and actionable. It is divided into the following areas:
Use Google’s free conversion analysis tools to track the ‘look to book’ ratios,
BookingCenter has designed the ‘Booking Engine’ work with ‘Google Conversion’, allows your Booking Engine to send Booking Costs and the ‘Campaign Return on Investment’ (ROI) provided as part of Google Analytics. This allows a webmaster to use Google’s free conversion analysis tools to track the ‘look to book’ ratios from our Booking Engine. For details on how this works technically, please review this article. For overview documentation, and how you should use it, see the online Manual section on SMS and Web Tracking Code. View a sample screen shot here for what the GA code looks like in practice.
By adding a Source code to your online ‘Book Now’ buttons, you can automate the Source analysis used in the Desktop or MyPMS systems – allowing you to analyze your internet sources and automatically assign commission payments to Sources that send you actual bookings. Very much like an Internet ‘affiliate program’. The program is easy to do – follow these steps:
For tracking ‘Book Now’ buttons per source:
For example, the booking URL for a property with a site ID called DEMO would be: http://requests.bookingcenter.com/enquiry.phtml?site=DEMO
If you had made a Source code in your management system called “DIRECTORYA” then you would place the Source ID after the Site ID as follows: http://requests.bookingcenter.com/enquiry.phtml?site=DEMO&source=DIRECTORYA
Agent allocations are a way to assign rates and availability to a specific Agent (or URL) and then track bookings to that agent and manage the payment of commissions in your PMS. Results for an Agent URL query are unique to each Site, and we have detailed information for building and managing these programs here.
CRM_ID is a feature of a Booking, and can be passed into an enquiry to track and match bookings to a CRM system that is tieing a unique CRM id (Customer Relationship Management system, such as SaleForce.com sends) to the results of a booking. Results are associated to the Guest table of the database. No rates and avail are allocated (unless also passed with an Agent URL identifier) so this method is simpler to manage than an Agent and can give you a ‘hook’ into your CRM marketing success at making bookings.